Do you want to take your career to the next level from the palm of your hand and without even leaving home?
Posting singing videos on Instagram is a great way to showcase your talent, attract fans and become popular online. If you want to get noticed, gain followers and possibly even become Insta famous, we have some top tips for Instagram singers.
Social media is a great way for you to showcase your singing talent to your friends and fans. In this article, we’ll explain how to use it as a tool for engagement and boosting your fan base.
Tips for Instagram singers
Over a billion people use Instagram every month. That’s a digital ocean of potential fans, listeners and watchers. Instagram is huge. It’s no wonder there are so many singers on Instagram. People interact with the content far more than on any other social media network. In fact, research from 2016 showed that Instagram posts have 58% more engagement and sharing than Facebook ones do.
However, that doesn’t mean it‘ll be the right promotional source for you. You need to decide if the demographics of this social media platform suit you. Almost 70% of all users are female, and nearly 60% of all 18 to 30-year olds use it. If that’s your target market (and as a contemporary singer there’s a good chance it is), you need to start an Instagram singing account.
Singing on Instagram
Firstly, you need to know how to start singing, and what’s involved with posting videos on Instagram. It’s a relatively simple process.
We’ll tell you how you can start singing, make videos, get your video views up, use Instagram hashtags for singers, and more. Singers on Instagram use this platform to engage and boost their fanbase, and you could too.
How to sing on Instagram
By having a dedicated fanbase and followers, you can get your singing videos to spread far and wide to a huge audience. For singing videos or any other video for that matter, you need eyeballs on them. To best reach high viewing figures, you will need followers (and we have some tips on how to increase those lower down), but there are a few other things you can do to in the meantime.
- Choose relevant singing hashtags (more about this later).
- Optimise your video description and title so people know what it’s about.
- Schedule your video post to publish at the peak time of the day.
- Run Instagram video ads
- Promote your Instagram account when you sing at open mic nights.
- Be creative with your singing hashtags.
- Join trending hashtags in your music niche.
- Get involved with other singers and music conversations.
- Interact with top influencers in your particular music niche.
- Develop your own character and recognisable style.
- Use inventive ways to get people to share your video content.
- Add lyrics and other tagged content.
Posting singing videos on Instagram
Knowing the best times for posting your singing videos on Instagram could be the difference between your content spreading like wildfire or bombing with zero engagement. Research suggests that users are more active on Instagram between the hours of 8 and 9 in the morning on Monday and Wednesday. But that is a generalisation across all genres and users. So it might not be the right time for you and your audience.
We recommend you test out posting days and times. Then after you’ve done this a few times, look for patterns of engagement to help you come with the best time to schedule your videos.
IGTV and Instagram for singers
Connected to Instagram, is IGTV. You can watch live IGTV via Insta (look for the circle saying the person is ‘live’ on their profile. Or you can go to the IGTV app to browse content that’s of interest. The main benefit as a creator is that you can stream live and record much longer pieces than you can upload to your profile. Launched in 2018, it’s gaining momentum. So it’s well worth getting yourself on there.
Find out how to edit your videos on IGTV here:
Instagram for musicians
By showing you’re active on Instagram, your followers are more likely to interact and less likely to unfollow you. You don’t necessarily need to post every day, but posting a couple of photos a week gives your fan base an inside look into what you do when you’re not performing. So when you’re doing an open mic night or practising with your singing teacher, why not upload a picture or a video, that way fans can see the behind the scenes moments too. It’s also important to remember to interact with their posts as well as yours.
This is one of the most effective ways of using Instagram to your benefit. By tagging relevant phrases or words to your pictures, you are able to target the people who are interested in similar posts. For example, let’s say you’ve just sung at your local open mic night. Afterwards, why not upload your picture and use hashtags like #music, #openmic and #singer. That way you’re more likely to gain followers with similar interests and aspirations.
Is Instagram good for musicians?
Social media takes a bit of effort to maintain, but the benefits are well worth it. The beauty of Insta is you can spy on other performers to see what they’re doing, what works well, what doesn’t and pick up some promotional tips. You can use live formats for an exciting, dynamic approach to your videos.
Once you’ve got a wider fan base, then why not interact even more with your followers by running a competition? Contests are a brilliant way of spreading the word with very little effort. The best way to run a contest is to do the following:
- Make uploading a picture essential, that way the hashtag can be searched by other entrants.
- Create a hashtag all people who enter must use.
- Make a rule that all entrants must be following you, that way you’ve built more fan base.
- Make sure the prize is relevant to you as a singer.
- Upload a prize winner’s post, so other entrants can see you’ve chosen a winner
This one strategy is how some of the most popular Instagram singers got noticed on their way to becoming famous, with their singing video views going through the roof. Which brings us onto…
How to become a famous singer on Instagram
The most successful up and coming singers on Instagram try to reply to fans and friends regularly to show their appreciation for their comments and support. By showing you are active on Instagram, your followers are more likely to interact and less likely to unfollow you.
You don’t necessarily need to post every day, but posting a couple of photos and singing videos a week gives your fanbase an inside look into what you do when you’re not performing. It’s also important to have a great bio. This is the description of you as an artist.
It’s not all about you though. It’s also important to remember to interact with their posts as well as yours. This can gain you huge respect and help accelerate you towards possibly becoming a famous singer on Instagram.
Famous singers on Instagram
Follow other Instagram singers you like, see how they connect with their followers and find out what has the most engagement. You want to give potential fans a reason to follow you. Having a unique story and style is one of the things you see famous Instagram singers doing – you can do it too!
These are some of the most famous and followed Instagram singers. Check out their content by means of a masterclass in how to do it right.
- Ariana Grande | Instagram @arianagrande | 163m followers
- Selena Gomez | Instagram @selenagomez | 155m follower
- Beyoncé | Instagram @beyonce | 132m followers
- Taylor Swift | Instagram @taylorswift | 121m followers
- Justin Bieber | Instagram @justinbieber | 117m followers
- Nicki Minaj | Instagram @nickiminaj | 106m followers
- Jennifer Lopez | Instagram @jlo | 99m followers
- Miley Cyrus | Instagram @mileycyrus | 98m followers
- Katy Perry | Instagram @katyperry | 84m followers
- Rihanna | Instagram @badgalriri | 74m followers
- Demi Lovato | Instagram @ddlovato | 73m followers
- Zendaya | Instagram @zendaya | 61m followers
- Justin Timberlake | @justintimberlake | 56m followers
- Shawn Mendes | Instagram @shawnmendes | 50m followers
- Billie Eilish | Instagram @billieeilish | 36m followers
And remember to always interact with your followers. If you don’t reply to their messages or simply thank them for a comment, it’s unlikely they’ll continue to take notice of you. So make sure you reply to fans and friends regularly to show your appreciation for their comments and support, even if it’s just to say thank you.
We publish singing and promotional tips on a weekly basis. Many of those will be posted to our social media accounts, including our Teenstar Instagram account. Be sure you follow us and interact.
- How do singers get noticed on Instagram?
By tagging relevant phrases or words you target the people who are interested in similar posts. After you’ve played at your local open mic night, why not upload your picture and use hashtags like #music #openmic and #singer. That way you’re more likely to gain followers with similar interests.
- How do you make an Instagram account for singing?
Sign-up to the service and get started by registering your name. Once you’ve built a following, you can request a verified badge. This means Instagram has confirmed that the account is the authentic presence of the person or brand it represents. The badge will show on your profile letting users know you’re legit.
- How do musicians gain followers?
The key methods are: by publicising your account at gigs and o your website, interacting with existing followers – commenting, liking and messaging, using relevant and trending hashtags, contacting people via personal messages on Instagram Direct and by following others who may follow you back.
Do you have any tips for Instagram singers? Have you posted singing videos on Instagram? We’d love to see them in the comments below.