Creating a Brand Identity for Singers

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Tips on creating a brand identity for yourself as a singer

Creating a brand identity for singers:  It is one of trickiest things to get right as a musician to stand out from the crowd.  Creating a brand identity is important as it’s the one of the things the public are likely to remember about you and what will make you stand out even before they have heard you.

Creating a Brand Identity

Have your own style

The reason many singers have done so well is because they’ve succeeded in creating a brand identity and used it to their advantage. It’s not always about being the sexiest or best looking act in the industry although that can help; it’s about having a style that reflects your personality and stands out. Katy Perry, Lady GaGa and Paloma Faith are perfect examples of artists that have inputted their personality into their style. It’s important to remember that when you’re creating a brand identity that it marries up well with the music you’re singing too. The most important thing to remember is to be comfortable on stage with what you’re wearing.

Looking at other artists with similar music to you and see what image they’ve adopted, YouTube and artist websites are a great resource to observe what others are doing.

Consistency is key

Creating a brand identity is essential as it’s the element that sells you when you’re not singing. Therefore making sure your consistent with all aspects of your brand identity is essential, from the logos on your artwork, to your social media, to your outfits and promotional material. You want the public to recognise your brand instantly, if they click on your website or your Facebook page it should be obvious they’re on the right page.

Creating a Brand Identity

Get yourself out there

The best thing to do when creating a brand identity is to physically go out, perform and see what you’re comfortable with. Playing at regular gigs will give you a sense of what you’re comfortable wearing and what songs you get a good response. This experience will help you to develop yourself as an artist.

HOT TIP! When creating a brand identity, don’t imitate another artist, keep true to yourself and be original.

Don’t define yourself by a genre

Be hesitant about your music being labelled as one specific genre as it will restrict your brand identity. You’re still trying to find what’s best for you as an artist, so restricting your image to one genre can potentially hold you back and not allow you to express all areas of your personality within your music.