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You need to keep your website clean and clear so it isn’t cluttered. Remember, quality over quantity is important for website design. Keep your theme and profile pictures the same and synchronise it with your social media profiles.
If necessary, change the pictures on your social media so they are consistent and in line with the singer’s website, keeping uniformity at all times.
This comes down to image but you don’t want a potential fan to question whether that is you so make sure you’re looking the same across the board.
Highlighting the benefits of websites for musicians
An effective website is essential for any musician as it is the one place that can host all your music, photos and video’s in one place. There are many benefits of websites for musicians that are essential as it creates a platform for all musician’s social media and music content.
Have a look at artist websites on the Internet and you’ll notice that you will quickly decide whether you like the singer’s website in about ten seconds. The importance of making the singer’s website easy on the eye and engaging to the user is essential.
This could mean that you have about ten seconds to keep people on your website before they click away, start doing something else and forget about you.
Benefits of websites for musicians
What are the benefits?
Because promotion is all about professionalism! Record labels and promoters want to see if you are the real deal! Anyone can make a Facebook page, but the benefits of websites for musicians’ show the dedication behind the music.
This doesn’t mean social media platforms aren’t essential tools, but there are benefits of websites for musicians where they can be represented concisely with a range of pictures, videos, news and music all clearly labelled and easily navigated.
One of the main benefits of websites for musicians is to drive traffic from your social media. Social media should be engaging people to click on the link to your actual website! It’s the only place that people can get a clear snapshot of what you do and encourage them to see you live, buy your music/merchandise and get a different vibe of what you are about; music can be visual too!
Benefits of websites
Every post from Facebook, Twitter, and every gig you promote should have a link back to your website. The purpose of these social media platforms is so people can find you and go to your website to find out more!
Now you have achieved what you wanted, people are visiting a site dedicated to your act!
Syncing with social media
One of the most benefits of websites for musicians is to make sure the person knows they’re on the same person’s page as their social media pages. Make sure your profile pictures on all your social media including Facebook and Twitter are the same as the main picture used on your website to create a working synergy across all of your platforms. Make sure they have the url website link as prominently displayed as possible, for YouTube you may have to include the full web address to include the https://.
The same applies to colour themes and logos, you want to make sure that your style and imagery is demonstrated clearly to increase brand awareness. This all impacts physical marketing and promotion.
Data capture
Data capture for a singer’s website is very important for keeping fans up-to-date with newsletters. Consider adding an option to join the mailing list on your site. Make it easily accessible and clear at the top of the website and keep it simple – a two-step process, enter your name and email address, click submit- done.
Data capture of emails is a great way to build a mailing list. Just ensure you then manage it by communicating in a regular and informative manner.
Singers website content
A useful idea for your website is to have updated information populated from your social networks, so include social media plugins as they will keep the content updated with fresh news and information. It also reduces the need to constantly add content to your website.
By including plugins for social media sites on your website it keeps the singer’s website updated automatically when you update your social media sites like Facebook events/pictures or a Tweet. This is a very useful way to manage content when under time constraints, as well as ensuring all bases are covered uniformly.
Lots of links
Make sure you’re directing fans to the correct part of your website. People want to listen to your music and/or see you live so make it easy on the eye and easy to find.
If posting about your new single, put the link to the area that the fans can buy it from e.g. www.mywebsite.com/buy-single-here. If advertising an upcoming gig, make sure interested fans are directed to www.mywebsite.com/buy-tickets-here. These are key when ensuring a successful singer’s website.